Author
Technical SEO Consultant · Founder, The SEO Central
Abhinav Krishna is a Technical SEO consultant, digital marketing educator, and community builder based in Thrissur, Kerala, India. He is the founder of The SEO Central and co-founder of Digital Mind Collective and Growth Catalyst Academy. He has over 5 years of professional experience across SEO and digital marketing.
He specializes in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), optimizing content for AI-powered search experiences including ChatGPT, Google Bard, Bing Chat, and Google's AI Mode. His technical work covers Core Web Vitals, JavaScript SEO, structured data implementation, international SEO with hreflang, and technical auditing.
He currently works as a Search Engine Optimization Analyst at Webandcrafts, and previously worked at SpiderWorks Technologies. His client work spans healthcare, e-commerce, technology, B2B, SaaS, and real estate, across multiple countries.
Through The SEO Central he has published 25+ technical articles, and through Digital Mind Collective he co-runs a community of 500+ digital marketing professionals. He also teaches a free SEO training series in Malayalam for the local digital marketing community.
Outside of SEO, he paints in watercolor — minimal, meditative compositions that he treats as a creative counterbalance to analytical work.
Specialties
At a glance
| Role | Founder & Head of Research |
|---|---|
| Based in | Thrissur, Kerala, India |
| Current employer | Webandcrafts (SEO Analyst) |
| Focus | Technical SEO, GEO & AEO |
| Since | December 2023 |
| Education | BA (Hons) History — IGNOU; Diploma in Mechanical Engineering — Sreerama Govt. Polytechnic |
| Languages | Malayalam (native), English (professional), Hindi (limited), Tamil (elementary) |
| Experience | 5+ years |
For many years, SEO focused almost entirely on keywords. If a page used the right words in the right places , it could…
Abhinav Krishna
2,029 words
10 min read
This case study explains how a Qatar-based consumer e-commerce store achieved measurable visibility inside AI search…
Abhinav Krishna
772 words
4 min read
This implementation study outlines the architecture, semantic structure, and entity-based SEO strategy for a brand with…
Abhinav Krishna
867 words
4 min read
To fix "Discovered – currently not indexed" or "Crawled – currently not indexed" issues in Google Search Console,…
Abhinav Krishna
1,313 words
7 min read
Now, visibility equals viability . No matter how great your product or service is, your eCommerce brand cannot thrive…
Abhinav Krishna
2,110 words
11 min read
When ChatGPT searches the web, it doesn't send your prompt as-is. Behind the scenes, GPT-5 performs a process known as…
Abhinav Krishna
1,247 words
6 min read
E-E-A-T (Experience, Expertise, Authority, and Trust) is a key factor that Google uses to evaluate the quality of…
Abhinav Krishna
9,011 words
45 min read
Recently, something unusual showed up in Google Search Console (GSC) — queries that don't look like they were typed by…
Abhinav Krishna
630 words
3 min read
Answer Engine Optimization (AEO) is the practice of structuring and optimizing content not only in your website but all…
Abhinav Krishna
1,795 words
9 min read
Search engines like Google process billions of web pages every day. Their goal is simple: deliver the most relevant and…
Abhinav Krishna
1,119 words
6 min read
The Internet has revolutionized global communication, commerce, and information access. Its origins trace back to the…
Abhinav Krishna
1,651 words
8 min read
Website migration is a critical process that requires careful planning and execution. One of the most important aspects…
Abhinav Krishna
1,814 words
9 min read