Reference
Glossary
Short, plain-language definitions for the terms that come up across our research — expanded where it helps.
E
Entity SEO
The practice of helping search and AI systems recognize a brand, person, or concept as a distinct, well-defined entity.
K
Knowledge Graph
A structured database of entities and the relationships between them, used by search engines to understand real-world things.
Q
Query Fan-Out
The process by which a generative engine expands a single question into multiple related sub-queries before composing an answer.
R
RAG (Retrieval-Augmented Generation)
A technique where a generative model retrieves relevant documents or passages before generating a response, grounding its answer in real content.