Category
How AI-powered search systems retrieve, rank, and present information.
For many years, SEO focused almost entirely on keywords. If a page used the right words in the right places , it could…
Abhinav Krishna
2,029 words
10 min read
This case study explains how a Qatar-based consumer e-commerce store achieved measurable visibility inside AI search…
Abhinav Krishna
772 words
4 min read
When ChatGPT searches the web, it doesn't send your prompt as-is. Behind the scenes, GPT-5 performs a process known as…
Abhinav Krishna
1,247 words
6 min read
Recently, something unusual showed up in Google Search Console (GSC) — queries that don't look like they were typed by…
Abhinav Krishna
630 words
3 min read
The Internet has revolutionized global communication, commerce, and information access. Its origins trace back to the…
Abhinav Krishna
1,651 words
8 min read
In 2025, Google officially transitioned from a traditional search engine to an AI-first knowledge engine. With the…
Abhinav Krishna
1,176 words
6 min read
Word embeddings are mathematical representations that convert human language into a numerical format that computers can…
Abhinav Krishna
3,271 words
16 min read
As an SEO engineer working closely with evolving search technologies, exploring the shifts in how Google surfaces and…
Abhinav Krishna
1,042 words
5 min read
Search engines / Generative Engines no longer return lists of links and leave users to find answers. The modern…
Abhinav Krishna
6,155 words
31 min read